Last Updated: February 27, 2018




Your privacy is important to us.  As part of our efforts to facilitate and make your experience with the LUMALANES Training System as user-friendly and enjoyable as possible, we may collect and use certain information you provide to us.  This Privacy Policy addresses the collection, use, and disclosure of information that LUMALANES may gather during your use of the LUMALANES Training System.  UNLESS OTHERWISE DEFINED IN THIS PRIVACY POLICY, TERMS USED IN THIS PRIVACY POLICY HAVE THE SAME MEANINGS AS IN THE TERMS AND CONDITIONS.


Please review the entire policy to learn the types of End User information LUMALANES gathers, how LUMALANES uses that End User information, what End User information is disclosed and to what third parties, and how LUMALANES safeguards your End User information.


Please also check back periodically as this Privacy Policy may change from time to time.  We will notify you of any material changes by publishing the new Privacy Policy on our Website.  The End User information LUMALANES gathers is and will be subject to the Privacy Policy in effect at the time the information is gathered.  Should you have any questions or concerns at any time, please feel free to contact us.

This Privacy Policy applies only to the LUMALANES Training System.  This Privacy Policy does not apply to any websites managed, maintained, and/or hosted by third parties not directly affiliated with LUMALANES that you may visit, e.g., via a link provided through the LUMALANES Training System or on a website maintained by any third party.  LUMALANES does not control the privacy policies of other websites to which we may provide hyperlinks.  We encourage you to learn more about the online privacy and data security policies of third party websites directly from such third parties, as their policies may differ from ours. 

By submitting your information to us and by using the LUMALANES Training System, LUMALANES will assume that you have read, understood, and consent to the Agreement, which includes this Privacy Policy, the Terms and Conditions, and all other applicable LUMALANES rules and policies.  We also assume that you consent to LUMALANES's use of your information as described in the Agreement.  If you do not consent, you should not access or use the LUMALANES Training System.


I.             Information LUMALANES Collects

A.            Personal Information and Non-Identifying Information

When you purchase the LUMALANES Training System, we will ask you for personally identifiable information.  This refers to information about you that can be used to contact or identify you ("Personal Information").  Personal Information includes, but is not limited to, your full name, phone number, email address, home and business postal addresses, photos of you, and any other information from any mobile electronic device that could be used to personally identify you.

We may also collect other information that you provide as part of registration and the administration and personalization of your account with us that does not identify you ("Non-Identifying Information").  Non-Identifying Information includes, but is not limited to, your zip code (on its own), gender, age, and individual preferences.  Certain Non-Identifying Information would be considered a part of your Personal Information if it were combined with other identifiers (for example, combining your zip code with your street address) in a way that enables you to be identified.  But the same pieces of information are considered Non-Identifying Information when they are taken alone or combined only with other non-identifying information (for example, your gender only or your viewing preferences). 

We use your Personal Information (in some cases, in conjunction with your Non-Identifying Information) mainly to provide the LUMALANES Training System, facilitate and complete transactions for you, and respond to correspondence from you.  We may also use your Personal Information to contact you with newsletters, marketing or promotional materials and other information that may be of interest to you.  If you decide at any time that you no longer wish to receive such communications from us, please contact us directly at, or follow the unsubscribe instructions provided in any of the communications or update your  account information.

We may also combine your Personal Information with Non-Identifying Information and aggregate it with information collected from other users to attempt to provide you with a better experience, to improve the quality and value of the LUMALANES Training System, and to analyze and understand how the LUMALANES Training System is used.

B.            Usage Data

When you visit the Website, whether you are logged in or just browsing without logging in, our servers automatically record information that your browser sends whenever you visit a website.  Similarly, when you log into the LUMALANES Training System using any one of our Mobile Device Apps, our services may automatically record information that the mobile app sends.  The information sent automatically by your browser and the Mobile Device App is referred to as "Usage Data."  This Usage Data may include information such as the manufacturer and model of your mobile device, your Internet Service Provider (ISP); your device's Internet Protocol ("IP") address (or other device identifier), browser type, and operating system; referring/exit pages; clickstream data; pages of the Website that you visit, the time spent on those pages or interacting with certain portions of the Mobile Device App, information you search for on the LUMALANES Training System, Website and Mobile Device App access times and dates; and other statistics.  Usage Data also includes geolocation data.  The LUMALANES Training System may collect and use geolocation data to connect you to other End Users and understand LUMALANES Training System usage statistics.  When the LUMALANES Training System begins to collect the geolocation data, LUMALANES will request your express permission to collect that geolocation data.

We use this information for technical administration of the LUMALANES Training System, including to monitor and analyze use of the LUMALANES Training System, to increase the functionality and user-friendliness of the LUMALANES Training System, and to better tailor the LUMALANES Training System to End Users' needs.

Usage Data may be non-identifying or it may be associated with you.  Whenever we associate Usage Data with Personal Information, we will treat it as Personal Information.


II.            Collection of Information

LUMALANES may use a number of different techniques and technologies to collect Personal Information, Non-Identifying Information, and Usage Data.  For example, LUMALANES may use cookies, log files, clear gifs, pixel tags, embedded scripts, and/or other technology used to monitor your use of the LUMALANES Training System.

A.            Forms

We request certain information from you through the use of forms when you sign up, and create and edit your profile.  For example, when creating a member account, we may ask you to enter your first and last name, e-mail address, mailing address, and phone number.  We may also ask for your payment information when enrolling in programs with fees.

B.            Cookies

As is regular practice on many websites, the LUMALANES Training System Website or any of the LUMALANES Mobile Device Apps may use cookies and other technologies to help us understand which parts of the LUMALANES Training System are more popular and how much time users spend there.  A cookie is a small amount of data that is sent to and stored on your device from our server.  Cookies may, for example, allow a user to enter a password less frequently or remember a user's preferences during an online session.

The LUMALANES Training System may use cookies to determine whether an End User is active and for other business purposes.  The LUMALANES Training System may include first-party cookies (i.e., cookies that send data directly to LUMALANES and agents and contractors acting on behalf of LUMALANES, including cookies used to monitor, analyze, and administer the LUMALANES Training System) and third-party cookies (i.e., cookies that send data to our contractors for their commercial use).  The cookies on our LUMALANES Training System Website or any of the LUMALANES Mobile Device Apps may also track Internet activity across different websites.  Since cookies are now used as industry standard, most devices automatically accept cookies, but you can usually change your device's settings to decline them.  If you prefer not to enable cookies, you may choose to disable them; however, please note that certain features on the LUMALANES Training System will not be available to you once cookies are disabled.

C.            Usage Data

Usage Data may be collected automatically by the LUMALANES Training System's servers and software.  For example, because the Website automatically collects Usage Data for all End Users that visit the Website, your Website session will be tracked. Additionally, the Mobile Device App may collect Usage Data and send it to the LUMALANES Training System servers to facilitate the Services provided to you through the Mobile Device App.  You agree that we may collect and use technical data and related information, including technical information about your device, system and application software, and peripherals, to facilitate the provision of software updates, product support and other services to you related to the Mobile Device App.

Additionally, in some of our email messages, LUMALANES may use a "click-through URL" linked to content on the LUMALANES Training System.  When an End User clicks onto one of these URLs, the End User will pass through our server before arriving at the destination Web page.  LUMALANES tracks this click-through data to help us determine End User interest in certain subject matter and measure the effectiveness of these End User communications.  You can avoid being tracked in this way by not clicking text or graphic links in emails from LUMALANES.

Finally, we may use clear gifs or pixel tags, which are tiny graphic images, in order: (i) to advise us of what parts of the LUMALANES Training System End Users have visited, (ii) to measure the effectiveness of any searches End Users perform, and (iii) to enable us to send emails in a format that End Users can read and tell us whether such emails have been opened in order to ensure us that we are sending messages that are of interest to End Users.

D.            Tracking

Some Web browsers may be configured to send Do Not Track signals to websites, or users may use similar mechanisms, to indicate a user's preference that certain web technologies not be used to track the user's online activity.  The LUMALANES Training System, including the Website, does not accept or process such Do Not Track signals or similar mechanisms.

E.            Public Communications

Please note that if you use any bulletin board, chat room, comment posting feature, or other public communication service, forum, or feature offered through the LUMALANES Training System, or post any information available for viewing by other End Users, any of the information that you share will be visible to other End Users.  The information that you make available can be read, used, and collected by other End Users to send you unsolicited messages outside of the LUMALANES Training System.  LUMALANES is not responsible for the manner in which the Personal Information that you decide to share will be used by other End Users.


III.           Use and Sharing of Information by LUMALANES

The End User information that LUMALANES collects may be added to our databases and used for business purposes, including for marketing and promotional purposes, for a statistical analysis of End Users' behavior, for product development, for content improvement, or to customize the content and layout of the LUMALANES Training System.  In addition, LUMALANES will, on occasion, send emails to you about the LUMALANES Training System or third-party products.  If you do not want to receive email from us, contact us directly at, or visit the "Opt Out" or "Unsubscribe" link at the bottom of any LUMALANES email to remove yourself from continued receipt of such email messages.

LUMALANES's policy is not to share the End User information it collects with third parties other than as specified below, or where an End User expressly consents to our sharing of certain information with a third party.  We may share End User information with third parties under the following circumstances:

A.            Connecting End Users

The LUMALANES Training System uses certain information provided by End Users for features that may connect End Users with each other.

B.            Other Business Partners and Vendors

We work closely with certain business partners and vendors and we may provide End User information to our business partners and vendors so that they can offer or provide services to you.  For example, we may provide End User information to our business partners or other trusted entities for the purpose of providing you with information on goods or services we believe will be of interest to you.  We may also employ third party companies and individuals for any of the following:  to facilitate the LUMALANES Training System; to provide the LUMALANES Training System or portions of the LUMALANES Training System on our behalf; to perform related services, including without limitation, maintenance services, database management, fulfillment, web analytics, and improvement of the features or functionality; or to assist us in analyzing how the LUMALANES Training System is being used.

Under certain circumstances, you may avoid having LUMALANES share your information with its business partners and vendors by not granting LUMALANES permission to share your information.  Not granting LUMALANES permission to share your information with its business partners or vendors may limit your access to their services through the LUMALANES Training System.

C.            Promotions

From time to time, we may offer promotions through the LUMALANES Training System that require a separate registration.  By participating in such a promotion, you agree to the official rules for the promotion, which may require that you provide certain information.  Information collected in connection with a promotion will be used consistently with the promotion's official rules and this Privacy Policy.

D.            Business Transfers

As we continue to develop our business, we may buy, sell, or share assets in connection with, for example, a merger, acquisition, reorganization, sale of assets, or bankruptcy.  In such transactions, information about End Users generally is often a transferred business asset.  In the event that LUMALANES itself or substantially all of LUMALANES's assets are acquired, information about our End Users may be one of the transferred assets.

E.            Compliance with Law and Protection of LUMALANES and Others

We may release End User information when we believe, in our sole discretion, that release is appropriate: to comply with the law, including but not limited to, in response to a subpoena served on LUMALANES; to enforce or apply the Agreement, including the Terms and Conditions and other agreements, rules, and policies; to protect the rights, property, or safety of LUMALANES, our End Users, or others; or to prevent activity that we believe, in our sole discretion, may be or may become illegal, unethical, or legally actionable (including exchanging End User information with other companies and organizations for fraud protection).

F.            Aggregate Site Use Information 

We may release aggregate End User information (without revealing any Personal Information about you) to advertisers and other third parties in order to promote or describe use of the LUMALANES Training System.


IV.          International Transfer

                By accessing and using the LUMALANES Training System, you acknowledge and agree that LUMALANES controls and operates all parts of the LUMALANES Training System from its offices in the United States of America and that the LUMALANES Training System is intended for use by End Users located in the United States of America.  Unless expressly stated to the contrary, LUMALANES makes no representation that the LUMALANES Training System is appropriate or will be available for use in other locations.

If you purchase or access the LUMALANES Training System for usage outside the United States, you acknowledge and agree that your information may be transferred to and maintained on computers and servers located outside of your state, province, country, or other governmental jurisdiction where the privacy laws may not be as protective as those in your jurisdiction.  Your consent to the Agreement followed by your submission of such information represents your agreement to the transfer of such information to the United States and the collection, use, and disclosure of your information in accordance with United States law and our Privacy Policy.


V.            Changing or Deleting Your Information

All End Users who have purchased a LUMALANES Training System may review, update, correct or delete the Personal Information in their registration profile by contacting us.  If you completely delete all such information, then your account may become deactivated.  We may retain an archived copy of your records as required by law or for legitimate business purposes.


VI.          Security

We are very concerned with safeguarding your information.  We employ administrative, physical, and electronic measures designed to protect your information from unauthorized access.  For example, we use commercially reasonable security measures such as encryption, firewalls, and secure socket layers (SSL) to protect End User information.

Please note that no security system is impenetrable. Accordingly, we do not guarantee the security of our databases, nor that information you supply won't be intercepted while being transmitted to us over the Internet or other network.  Any information you transmit to LUMALANES, you do at your own risk.  We will make any legally required disclosures of any breach of the security, confidentiality, or integrity of your unencrypted electronically stored "personal data" (as defined in applicable state statutes on security breach notification) to you via email or conspicuous posting through the LUMALANES Training System in the most expedient time possible and without unreasonable delay, as consistent with (i) the legitimate needs of law enforcement or (ii) any measures necessary to determine the scope of the breach and restore the reasonable integrity of the data system.  


VII.         Children's Privacy

We are committed to protecting the privacy of children.  Under the terms of the Agreement, End Users must be at least thirteen (13) years of age to access and use the LUMALANES Training System.  Any access to or use of the LUMALANES Training System by anyone under the age of thirteen (13) is unauthorized, unlicensed, and in violation of the Agreement.  By using the LUMALANES Training System, you represent and warrant that you are thirteen (13) years of age or older and that you agree to and agree to abide by all of the terms and conditions of the Agreement.  If LUMALANES believes that you are under the age of thirteen (13) or that you are not old enough to consent to and be legally bound by the Agreement, LUMALANES may, at any time, in its sole discretion, and with or without notice: (i) terminate your access to or use of the LUMALANES Training System (or any portion, aspect, or feature of them), or (ii) delete any content or information that you have posted through the LUMALANES Training System.


VIII.        Contacting Us 

If you have any questions about this Privacy Policy, please contact us at: